De Novu Institute was launched because we saw that there is lack of focus on preventative medicine not just in the U.A.E. but in the broader region. We recognized there was as a real, game changing opportunity to positively impact people’s lives – an opportunity to offer an alternative approach to weight loss from what is currently available in the market. At De Novu we aspire towards helping individuals to discover and adopt permanent, sustainable healthy behavior in order to improve their lives and the health of the community around them.
Obesity is a global challenge. In our region obesity is on the rise at an alarming rate. Over 60% of the adult population is suffering from obesity. It is a well-known fact that obesity is highly correlated with the onset of diabetes, high blood pressure, depression and other chronic diseases which not only put a burden on the healthcare system, but also on the community at large.
By setting up De Novu Institute, we hoped to introduce a facility that would create a focus on healthy, sustainable weight loss achieved through lifestyle modification and behavioral transformation, calling into attention the broader need and efficacy of preventative care to address chronic disease.
We felt very strongly that by tackling the singular challenge of obesity we could have a disproportionate positive impact on the overall health of our community.
De Novu differentiates itself by shunning any short-term approach to weight loss designed to offer only temporary results. Instead, we espouse a philosophy where we encourage our Members to adopt a long term, sustainable and permanent mind set shift to weight loss and in turn to a healthier self.
We saw an opportunity to bring Corpotherapy to Dubai due to its impressive results in France over the last 10 years, with over 90% of Corpotherapy patients losing weight and only 20% of them ever regaining the weight. At De Novu, we do it differently. We do it right. We purposely stay away from fads and quick results because these are as temporary as they are fast. Instead, we deliver you a life-changing holistic solution that endures.