Our highly specialised team brings a multidisciplinary and integrated approach to your weight loss journey. As Dubai’s leading weight loss clinic, our team is focused on ensuring you achieve your weight loss targets and are committed to preparing you for sustainable autonomous body management.

Marc Choufani, Managing Director

Marc is the founder of OLEA, a specialised advisory and business incubation platform, based in Dubai. Since founding OLEA in June 2014, Marc has been primarily focused on building a proprietary pipeline of both greenfield and brownfield healthcare investment opportunities, with the vision of building them into platforms in the UAE. Marc spends a significant amount of time studying healthcare trends globally, looking at investments in innovative and disruptive approaches to health management, wellness, prevention and chronic disease management through OLEA.
De Novu, the latest venture under the OLEA umbrella, is founded on a vision to enhance lives, one individual at a time, who will in turn contribute to the health and wellbeing of their families and communities within the UAE.

Prior to this, Marc was a Senior Vice President at Mubadala Healthcare (MHC), a business unit of Mubadala Development Company in Abu Dhabi. In his seven years at MHC, Marc focused on incubating healthcare businesses which deliver both financial and socio-economic returns and was a core member of the MHC leadership team. During that time, he led the development of one of Mubadala’s largest and most strategic projects, Cleveland Clinic Abu Dhabi (CCAD), and Mubadala’s Abu Dhabi Telemedicine Centre (ADTC). Marc also served as a Board Member of Medical Holding Company LLC, which oversaw the governance of seven Mubadala Healthcare assets: Imperial College London Diabetes Centre, Abu Dhabi Knee and Sports Medicine, Wooridul Spine Center, Healthpoint, National Reference Lab, Capital Health Screening and Tawam Molecular Imaging. He was also a member of the HR, Procurement, Audit and IT Committees to the Cleveland Clinic Abu Dhabi Board.

Marc holds a Bachelors and Masters degree in Electrical Engineering from McGill University in Canada and has an MBA from both Columbia University in New York and London Business School.

Julie Johnson, Certified Health Coach

“I am motivated by helping and watching people realize that hidden strength lies within themselves.”

The De Novu Health Coach, Julie Johnson, has established her career as a support system and mentor for those who seek to embark on a journey of transformation.

A diploma of Sophrologue Relaxologue at the Academie de Psychotherapie et Sophrologie de Paris, teamed with twenty years of practicing yoga, has inspired Julie to become disciplined in techniques which align body and mind. Julie’s passion for nutrition and wellbeing drove her to undertake further independent study, and become a graduate of American Fitness Professionals & Associates as a certified Weight Management Consultant.

Julie joined De Novu in 2016 to help tackle the weight crisis and its associated health issues in the region. Known as the institute’s “Sherpa”, Julie is positioned as the support system and mentor for Members as they embark upon their journey of transformation and reclamation. Through listening, advising, education and inspiration, Julie works closely with Members to facilitate De Novu’s life changing weight management solutions, motivated around helping and witnessing people realise their hidden strength.

It is now at De Novu that Julie finds full synergy, with each member of the team working hand in hand under her guidance, striving passionately towards the same goal of empowering Members with ‘prise en charge’, to take control of the totality of their being. 

“People who are struggling with their weight have often lost confidence, faith and willpower; it is my role to stand by their side at any moment to remind them that they are the master of their body and hence, their life.”

Dania Halaoui, Certified Holistic Health Coach

Dania has spent the past twelve years working in growth oriented, result driven retail organisations, handling brands in the fashion, luxury, lifestyle and children’s fields. After having been diagnosed with an auto-immune disorder following a surgery four years ago, Dania turned to the guidance of wellness coaching to help her understand the power of holistic healing through food and lifestyle changes. Intrigued by the impact that a healthy mind and body had over her, Dania signed up to study at the Institute for Integrative Nutrition in New York, and finally was certified as a Holistic Health Coach in early 2016.

Dania took a decision to walk away from her years of retail marketing in mid-2016 in search for her balance in the health, wellness and lifestyle worlds. Today, Dania is pursuing this passion by helping startups to midsized wellness companies grow their brand, while continuing to provide one-on-one coaching, helping individuals find their healthiest and happiest self.

Wendy Nodelijk, Medical Director & Dietitian

Wendy graduated as a dietitian (Bachelor of Health, Nutrition & Dietetics) in 2011 at the HAN University of Applied Sciences in the Netherlands. Shortly after graduating, Wendy demonstrated her entrepreneurial drive and passion in the field by starting her own Dietitian Clinic.

Over the years Wendy has developed an interest in weight loss and in providing guidance for health related conditions such as diabetes and high cholesterol. In 2017 Wendy moved to Dubai and joined the team at De Novu where she is determined to contribute to the battle against obesity across the UAE.

Wendy is also interested in psychology and human behavior which she applies in her approach to her Dietitian sessions.

Samruddhi Luman, Nutritionist

Samruddhi is a Nutritionist licensed by Dubai Health Authority (DHA). She graduated from Dr. B.M.N. College of Home-Science in Food Science & Nutrition and is a Certified Diabetes Educator.

She has over 7 years of experience as a Nutritionist in various reputed hospitals in Mumbai such as Jupiter Hospital, Apollo Sugar Clinic (Division of Apollo Hospitals). Her expertise is Lifestyle Management, Pediatric Nutrition, Critical Care Nutrition, Cardiovascular Disease, etc.

She is an active member of the Indian Dietetic Association (IDA), and Indian Association of Parenteral & Enteral Nutrition (IAPEN).

Bassam Husain, Registered Osteopath D.O (France)

Bassam Husain qualified as an osteopath DO from the Osteopathic College of Provence (College ostéopathique de Provence) in France. He is an Iraqi, was born in London and moved to France as a child with his family. Bassam has enjoyed sports since childhood, playing sports at a high level. As a young adult he was treated for sport related injuries by an osteopath. It was this experience that inspired Bassam to study osteopathy. Bassam is trained in all areas of osteopathy and has worked in hospitals, clinics and was the osteopath of several sport clubs in France. He has continued to further his skills by completing postgraduate courses in visceral, obstetrics, pediatrics and cranial osteopathy. His main areas of expertise are: chronic/acute back and neck pain, headaches, sleep disorder, some forms of vertigo. TMJ dysfunction (temporo-mandibular joint and occlusion), digestive disorders (constipation, diarrhea, bloating, heartburn, nausea), cranial osteopathy, ante natal and post natal care, and post-surgical rehabilitation. Bassam can speak fluently in English, French and Arabic.

Sharon Parsons, Physiotherapist

An Australian trained Physiotherapist with more than 25 years of clinical experience, of which over 11 have been spent in Dubai, Sharon’s personal and popular approach to a clients’ recovery is based on the principle of restoring normal healthy movement patterns and activity levels. This approach to functional recovery is combined with “hands on” treatment techniques and bespoke exercise programs, underpinned by education and personalised communication.

Sharon has extensive experience in Rehabilitation and Sports Medicine and adopts a collaborative approach to helping clients overcome physical issues and limitations.  A Certified Pinc & Steel Physiotherapist, Sharon is also passionate about providing much needed physiotherapy and exercise rehabilitation services for those diagnosed with cancer. An overwhelming amount of recent studies suggest that physiotherapy and guided exercise is one of the best forms of treatment in addition to standard cancer treatments.