De Novu Institute

Terms of use

Thank you for visiting the corporate website of De Novu Institute LTD – Dubai Branch (the “Company”). By accessing this website (the “Website”), you agree to follow the terms and conditions set out on this page (the “Terms of Use”).  These Terms of Use also set out the terms on which you may access and use the Company’s social media channels (including, without limitation Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram) (the “Channels”). By using any of the Channels, you indicate that you accept the Terms of Use and agree to abide by them.  

Please read the Terms of Use carefully and check them regularly as we may change them at any time by amending this page. Your continued access to and use of either of the Website or Channels, collectively (the “Digital Platform”) following an update to the Terms of Use will constitute your acceptance of those updated terms.


If this is a medical emergency, please immediately call emergency personnel (999) for prompt medical attention. Do not rely on electronic communications or any content on the Digital Platform for assistance in regard to your immediate, urgent medical needs. This Digital Platform is not intended to facilitate medical emergencies and we cannot guarantee response times if you choose this Digital Platform as a means of communication in the event of a medical emergency.

Information posted on our Digital Platform is not intended to be medical advice and should not be considered medical advice, nor is it intended to replace consultation with a qualified physician or other health care providers.

Please note that there is no guarantee of specific results in weight loss and the results can vary from person to person.  

We make no claims, promises or guarantees about the accuracy, currency, completeness or adequacy of content on our Digital Platforms. We expressly disclaim liability for errors and omissions in such content and for any loss or damage suffered by any person relying on such.


Use our Website the way it is meant to be used.  That is, don’t try to interfere with its security features, stop other people from accessing it, or damage or vandalize the information on it.  We take these matters seriously and will refer them to law enforcement.

Everything on our Website is protected by copyright law.  Accessing and viewing the content we provide to you does not give you any ownership or rights in it.  This means that you can’t use content you find on our Website in any way unless you get written permission from the person that owns it, which in most cases is The Company.  That includes logos, charts, and pictures as well as any text on the Website or in a file we provide on the Website.  

If you want to request permission to use something from our Website, you can contact us. We’ll do our best to get back to you quickly and accommodate your request. If the content you want to use is owned by someone else, we’ll let you know that as well.


Most of the content on the Website belongs to the Company. Some of the content we provide, however, may come from other sources. Content on our Website that is not provided by the Company is the sole responsibility of the person or group that provided that content. If you’re not sure if a specific piece of content is being provided by the Company or some other party, contact us here and we’ll let you know.

When we provide you with content not owned by the Company, either on our Website or in a link to another website not owned by the Company, it is because we wanted to provide you with information that might be relevant to your interests in the Company.  It does not mean that the views in this content are the Company’s. Likewise, if we reference a company, product, or service that is not provided by the Company on our Website, it’s intended to be informative and does not mean that the Company endorses or recommends it.


The opinions and or views expressed by users on our Channels represent the thoughts of individual users, and not those of the Company, any of our affiliates or any of their respective directors, officers, employees, research staff, medical staff or management.

The Company makes a reasonable effort to monitor and moderate content posted by users, but does not monitor or moderate all content and cannot always remove content that infringes the Terms of Use. We may review, edit and/or delete any content we deem inappropriate, without notice to the user who posted the content.  You agree not to post any content or comment that:

  • Is abusive or hurtful to or in respect of another user, the Company or any third-party organization.
  • Includes off-topic or redundant content (including promotional material not related to or affiliated with the Company).
  • Includes foul or offensive language.
  • Includes personal attacks or defamatory content (i.e., making negative personal or untrue comments).
  • Could violate the privacy of our patients, their families, or any other individual or organization.
  • Could breach applicable laws.

You should exercise caution when posting information (in particular any medical information). We recommend that you do not disclose personal identifiable information such as your location, medical records or financial information. By submitting content, you confirm that you understand and acknowledge that the content is available to the public, and that we may use it for internal and external promotional, or other purposes. We are unable to control the use that other users make of posted content and, therefore, please do not post content that you do not wish to be published, copied and/or reprinted.

All links to other websites linked from our Channels are provided as a service to users, but such linkage does not constitute our endorsement of those sites and we are not responsible for content on them.

We further reserve the right to, immediately and without notice or liability, limit, suspend, or terminate any individual user’s ability to post content to any of our Channels.


We may suspend access to social media sites, or close any of them indefinitely.


For reasons of patient confidentiality, we are unable to respond to requests, made via our Digital Platform, to provide information about any of our patients.


We collect through a variety of methods different kinds of information from you when you visit the Website or Channels.

First, we collect any information you voluntarily provide to us including your name, address, email address, phone number and other information that you provide when you are filling in forms on this Website, corresponding with us or participating in social media Channels. For example, if you fill out the web form on our “Contact Us” page, we collect that information. The user’s contact information is used to contact the user when necessary.  

Second, we automatically collect some information from you that’s related to how you’re accessing the Website. For example, we collect the Internet Protocol (IP) address of the domain you use to access the internet, and the internet address of the web site from which you linked directly to our site, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.  Additionally, we collect other information about your visit Including clickstream to, through and from our site (including date and time), search terms, page response times, download errors and length of visits.

Thirdly, we may collect information through the use of Cookies. A cookie is a small file of letters and numbers that we store on your browser or hard drive. Cookies contain information that is transferred to your hard drive. We use cookies for the proper operation of the Website (e.g. to enable you to log into secure areas of the Website or to book services), to perform analytics (e.g. recognize and count visitors to our Website and to understand how they use it to enable us to help us improve the Website generally) and to recognize you when you return to our Website (enabling us to personalize our content for you and remember your preferences).

We may also use advertising cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. We may use this information to make our Website and the advertising displayed on it more relevant to your interests. We will also share this information with our advertising service providers who will use it present you with advertising from us on other websites that you visit.

All information we collect is not shared with anyone beyond the support staff for our Digital Platform and our marketing partners (on an anonymous basis), except when required by law or other law enforcement authorities, and is used only as a source of anonymous statistical information.

If at any time you would like to unsubscribe from receiving future emails, you can email us at and we will promptly remove you from all correspondence.


We provide the Digital Platform to you on an “as is” basis. We don’t give you any warranties or guarantees about how the Digital Platform will work, the availability of the Digital Platform, or whether you can get results from the Digital Platform.  Likewise, none of the third parties that provide any of the content on the Digital Platform give you any warranties about how it will work, its availability, or any results you can get from it.  

Any liability related to the quality and performance of the Digital Platform, or the accuracy or completeness of the content on the Digital Platform, belongs to you.  We are not liable for any acts or damages that arise out of your use of the Digital Platform in any way. We aren’t liable for any acts or damages that arise out of your inability to use the Digital Platform in any way. Likewise, none of the third parties that provide any of the content on the Digital Platform are liable for any acts or damages that arise out of your use, or inability to use, the Digital Platform either.

If you violate the Terms of Use and another person or entity brings a legal claim against The Company, its affiliates, or their respective officers, directors, owners, agents, information providers, or copyright owners (together, the “The Company Parties”) as a result of your violation, you are required to indemnify, defend, and hold harmless the Company Parties for that legal claim.


By using and accessing the Digital Platform, you agree to the Terms of Use on this page. If you don’t agree with these Terms of Use, don’t use or access the Digital Platform.  We may change these Terms of Use from time to time, so please check this page regularly.  We reserve the right to end your use of the Digital Platform at any time, for any reason, without notice or liability to us. If you violate any of the Terms of Use, and we don’t take action right away, that doesn’t mean we accept your conduct or agree to not take action in the future.  

If there is any dispute between you and The Company about or related to the Terms of Use, the laws of the United Arab Emirates (and, as applicable, the Emirate of Dubai) will apply to the dispute.  If there is any dispute, it will be settled before the Dubai civil courts. Of course, if you break the law by attempting to tamper with or disrupt the Digital Platform, that will be handled by law enforcement and the criminal courts.


Requests to cancel/reschedule advance weekly appointments or activity coaching appointments must be received at least 24 hours in advance, otherwise we will not be able to cancel/reschedule your appointment(s) and it/they will be considered as a No Show and will be deducted from your Monthly Weight Loss Package or your Activity Package.


Fees paid to De Novu are non-refundable. Should you desire to terminate your membership before its expiry, De Novu retains the right to exclusively decide in its discretion whether you will be entitled to any refund.  


If there are any questions regarding these Terms of Use, you may contact us at:

Villa 6, 367 Umm Al Sheif, P.O Box 214908, Dubai, United Arab Emirates

Last Edited on 2017-11-15